Watching the WWDC keynote this evening with some of my colleagues, the thing that struck me the most was that for the second time in a couple of weeks - the web has been dealt a blow. Facebook's Instant Articles came first - a damning indictment of how we as an industry have taken all of the power of the open web, and 20 years of collaboration & innovation, and burdened it with so much crap that loading a browser instance on a pocket super-computer is a disappointing enough experience enough of the time that Facebook can make a business out of doing something web-like, in an app, better.
The new News app in iOS9 is similarly irritating - all of the promise of RSS, of syndicated content, of choice for the end user - all thrown away because we couldn't figure out a way to make it anywhere near accessible enough for normal people. Again, content which belongs on the web is going to be hidden away in a ring-fenced, silo'ed, owned platform.
We have only ourselves to blame. 10MB webpages, dozens of external tracking files, retargeting and remarketting cookies, webpages with hundreds of HTTP requests. It's no wonder Apple & Facebook see an opportunity. We left the door wide open for someone to treat content & the consumers of content with the respect they deserve.
Time to go learn some swift.